Top 6 Beauty Influencers Shaping Trends in 2023

LLucille November 16, 2023 7:01 AM

In the realm of beauty and fashion, trends are ever-evolving, and much of that is thanks to the beauty influencers who pave the way. These influencers are trendsetters, revolutionizing the beauty industry with their unique styles and personalities. Here's an in-depth look at the top 6 beauty influencers shaping trends in 2023.

Beauty influencers on the rise

  1. Nikkie De Jager

Known online as NikkieTutorials, this Dutch makeup artist has a massive following on YouTube. She is praised for her skillful makeup tutorials, product reviews, and candid discussions about her personal life. In 2023, she continues to set beauty trends with her bold, dramatic looks.

  1. James Charles

The youngest beauty influencer on our list, Charles gained prominence at just 17 years old. He rose to fame through his YouTube channel, where he shares makeup tutorials, product reviews, and more. His use of vibrant colors and creative designs will continue to shape beauty trends in 2023.

  1. Huda Kattan

Dubai-based influencer Huda Kattan started with a beauty blog and YouTube channel, which later expanded into a full-fledged cosmetics brand, Huda Beauty. Her innovative products, like the faux mink lashes, have set new standards in the industry.

  1. Rihanna

Although primarily known as a singer, Rihanna has made a significant impact on the beauty industry with her inclusive cosmetics brand, Fenty Beauty. Launched in 2017, the brand is praised for its broad range of foundation shades. Rihanna's influence extends beyond the products, as she promotes body positivity and inclusivity.

  1. Jeffree Star

With his flamboyant style and vibrant makeup looks, Star has become a significant beauty influencer. He started on MySpace before launching his YouTube channel and cosmetics brand, Jeffree Star Cosmetics. Star's unique and bold approach will shape beauty trends in 2023.

  1. Jackie Aina

Aina uses her platform to address the lack of diversity in the beauty industry. Her engaging reviews and tutorials, as well as her advocacy for inclusivity, have earned her a loyal fanbase. Her influence will continue to drive trends in 2023.

Influencers shaping beauty trends

These influencers are not just setting trends; they're revolutionizing the beauty industry. From advocating for diversity to launching their beauty brands, these influencers are making significant strides in shaping the beauty landscape. Their reach extends beyond their social media platforms, impacting the beauty choices of millions around the world.

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