The 3 pillars of body positivity in modern beauty

LLucille September 29, 2023 12:46 PM

Body positivity is more than just a buzzword; it's a social movement that challenges traditional beauty standards and encourages individuals to love and accept their bodies. In the realm of modern beauty, body positivity has three core principles: acceptance, diversity, and self-love.


The first pillar of body positivity is acceptance. This principle is about recognizing and valuing all body types, regardless of their size, shape, color, or any perceived 'flaws'. While perfection is often promoted in the beauty industry, body positivity encourages us to see beauty in our uniqueness and individuality.

The role of acceptance in body positivity also extends to embracing the natural process of aging. Instead of perceiving wrinkles and gray hair as signs of 'losing beauty', they are seen as symbols of experience and wisdom.

Prominent body positivity influencers, such as Tess Holliday and Ashley Graham, have been instrumental in promoting this principle. They advocate for acceptance by showing their bodies unapologetically and challenging the idea of 'ideal beauty'.


The second pillar, diversity, focuses on promoting variation in beauty standards. It's about acknowledging and celebrating the vast array of body types, skin tones, and physical features that exist.

“Beauty is about being comfortable in your own skin. It's about knowing and accepting who you are.” – Ellen DeGeneres

Body-positive beauty brands like Dove and Aerie have made strong strides in promoting diversity. Their campaigns feature models of all sizes and ethnicities, breaking away from the homogenous representation often seen in the beauty industry.

Here is a table showcasing some of the body-positive beauty brands and their initiatives:

Brand Initiative
Dove 'Real Beauty' campaign.
Aerie 'Aerie Real' campaign, no airbrushing.
Fenty Beauty Inclusive range of makeup shades.
Savage X Fenty Inclusive size range in lingerie.


The third and perhaps most important pillar of body positivity is self-love. It's about cultivating a positive relationship with your body and treating it with kindness and respect.

Practices like positive self-talk, regular self-care, and mindfulness can help nurture self-love. It's also crucial to surround oneself with positive influences, such as body positivity influencers and supportive communities.

Remember, body positivity is more than just appreciating your physical appearance — it's about acknowledging your worth and value beyond your looks.

Body positivity has brought about a significant shift in modern beauty standards, promoting acceptance, diversity, and self-love. It has also paved the way for more inclusive and relatable representations in media and the beauty industry. As we continue to champion these principles, we move closer to a world where all bodies are celebrated and loved, just as they are.

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