A dive into clean beauty: What does it really mean?

LLucille November 14, 2023 7:02 AM

In recent years, the term 'clean beauty' has been buzzing in the beauty and skincare industry. But what does clean beauty actually mean? Is it just a marketing buzzword or is there more to it? Let's dive deep into understanding clean beauty, its benefits, and how you can incorporate it into your routine.

What is clean beauty?

In the simplest terms, clean beauty refers to products that are mindfully created and produced without any toxic ingredients. These products are made with the health of our bodies and the environment in mind.

However, it’s important to note that the term 'clean' in clean beauty doesn’t have a standard definition across the beauty industry. It’s often used to imply products free of specific 'bad' ingredients, but what constitutes a 'bad' ingredient can vary widely from brand to brand.

Here's a breakdown of what clean beauty usually implies:

  • Safe for body and environment: Clean beauty products are formulated with ingredients that are not harmful to our body or the environment. They are free from toxic chemicals and often biodegradable.
  • Transparent labeling: Clean beauty brands are transparent about their ingredients and manufacturing processes.
  • Sustainable and ethical production: These brands often prioritize sustainable sourcing of ingredients and ethical labor practices.

Benefits of clean beauty products

Reduced exposure to harmful chemicals: Clean beauty products are formulated without toxic ingredients that are common in many mainstream skincare and makeup products. This can reduce your exposure to potential irritants and allergens.

Better for the environment: Clean beauty brands often prioritize sustainability, reducing their carbon footprint and environmental impact.

Transparency: With clean beauty brands, you know exactly what's in your products and can make more informed decisions about what you're putting on your skin.

Best clean beauty brands

While there are many brands that market themselves as 'clean', here are some that truly live up to the claim:

  1. Youth To The People: They offer a range of skincare products that are 100% vegan and packaged in recyclable materials.
  2. Biossance: Known for their squalane-based skincare products, Biossance bans over 2,000 toxic ingredients from their formulas.
  3. Ilia: Ilia offers a wide range of clean beauty makeup products made with organic and non-toxic ingredients.

How to switch to clean beauty

Transitioning to clean beauty doesn't have to be overwhelming. Here's a simple guide to help you make the switch:

  1. Start with research: Understand what ingredients are beneficial for your skin type and what harmful ingredients to avoid.
  2. Transition gradually: You don't have to switch out all your products at once. Start by replacing products one at a time as they run out.
  3. Read labels: Look for transparency in ingredients and manufacturing processes.
  4. Choose quality over quantity: It's better to have fewer, high-quality clean beauty products than a ton of products full of harmful ingredients.

Clean beauty is more than just a trend - it's a movement towards healthier and more sustainable beauty practices. It may not be perfect, but it's certainly a step in the right direction.

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